According to the "Zhenping China Jade Carving Industry Index Report", in the first half of 2021, the number of jade carving e-commerce employees and jade carving e-commerce enterprises in Zhenping increased by 0.94% and 2.21% respectively compared with the fourth quarter of last year. During this period, Zhenping held a Jade Carving Festival. With the help of e-commerce platforms such as Kuaishou, offline transactions were diverted. During the Jade Carving Festival, the transaction volume reached 300 million yuan. that the current number of e-commerce employees in

Zhenping accounted for 13.37%, while the proportion of e-commerce employees in Shandong Tai'an, Liaoning Fuxin, and Liaoning Xiuyan exceeded 30%. There is still a gap in e-commerce talents, and more "small town youth" are needed. Zhenping is also seizing the opportunity of live broadcast e-commerce, cultivating and establishing a professional e-commerce operation team, and learning the model of "e-commerce + star + internet sms marketing service celebrity + live broadcast". According to Wang Qingqi, the local arts and crafts school that teaches jade carving has specially opened a live broadcast e-commerce major, which is "very popular and supported by the local area." In addition to learning jade carving, local young people have more employment options, and due to the return of young people, Zhenping has a vitality that other towns do not have. 2.