This article about the sport of cycling, which recently has been fraught with issues surrounding performance-enhancing drugs, makes excellent use of beautiful, cinematic photographs to grab the reader’s attention, as well as illuminating data in the form of maps, graphs, and charts. A feature on gun control laws in the United States (or the lack thereof), specifically focusing on the disturbing growth in popularity of semi-automatic weapons. As you scroll through the article, about a dozen beautifully designed infographics appear on the left, complementing the writing itself without interrupting it. Another beautifully executed snowfall by Britain’s The Telegraph.

This article explores the rise of the IT economy in India over the past few decades, generously using photographs of places and people to special leads bring the subject matter to life, while also throwing in some well-presented statistics. This article from the German magazine Zeit is about an East Berlin neighborhood that has exceeded its Socialist roots to take on a new character. It opens with clever cinematography and then allows a panel of locals to guide you through the neighborhood, using photo carousels and infographic presentations. This bastion of music journalism, which has been online-only from the start, has strong ties with the graphic design industry and has shown a fondness for snow falling since even before the Times published its watershed piece.

This feature on the artist Cat Power is one of Pitchfork’s more restrained and, thus, successful implementations of the style. Bathing the photographs in a spectrum of color gives the images visual appeal while abstracting them somewhat beyond your run-of-the-mill photo shoot. This article includes several seemingly full photo shoots that cycle through as the reader scrolls. Cute as Natasha Khan, a.k.a Bat for Lashes, maybe, this is definite overkill — an abuse of the snowfall effect that adds little apart from distraction. Published after Edward Snowden’s revelation about the U.S. government spying on its own citizens, this article uses interviews with a variety of politicians, officials and experts to hash out what this surveillance means for ordinary people. Rather than embed each speaker’s testimony in a single video, however, it breaks them up into many short fragments which play automatically as a reader scrolls, distributing them evenly throughout the article. Multimedia at its most interruptive.