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To guide brands on this path of campaigns Job Title Email List with influencers, the 3AW agency , specialized in this area, lists a series of tips for this type of action. 1. We have to choose the ideal influencer for the campaign At first, we may tend to choose an influencer with a large number of followers and a reputation. However, at this Job Title Email List point it is very necessary that we take a good look at the fact that the person we select can achieve a connection with the target audience to which our business is directed. We have to take into account that their followers interest us, since the scope of our action will Job Title Email List depend on it .
For this, it is advisable to carry out Job Title Email List an observation exercise and make sure that their lifestyle is consistent with the messages that the company wants to convey. For example, if we have a brand of vegan products, it is preferable to Job Title Email List choose a vegan influencer. Not only what appears in advertising is worth, but it must be credible for users so that they trust and dare to buy. 2. Avoid “influencer fraud” There are Job Title Email List profiles that have a high percentage of bots among their followers .