Social networks are essential in any digital marketing strategy . However, not all brands know how to converse with their audience effectively. Increasingly, we have accurate information about our people and we have the opportunity to understand them deeply. This allows us to produce relevant content for them and transform their ailments and desires into opportunities for companies. But it is not always so simple to transform what you know about your followers into relevant and fair content for each social network. Therefore, we are going to better teach you the strategy to guide your content production for those platforms.
Find out now all about the theme map, why invest in one and how to create it: What is a theme map Topic maps are used at various times and in various market sectors. They basically serve to group, categorize and organize information. Many times, they are used to help us understand some things, and it is exactly in this aspect that we use them in social networks . On this platform, a topic map works as a guide for your strategy. It helps us organize which issues are relevant to you and encourages investment. An example we can give is Rock Content's own topic map here: As you can see, we categorize which topics are attractive to our audience and we solve ailments in their routine. In our case, they range from .
Content Marketing (our product) to technology and news, topics of more general interest. We then chose 5 issues that we managed to translate into content for our readers and that are already present in some way in their lives. Therefore, learning how to create a map is a matter that we will cover a little later. First, you need to understand why it is important for your company to invest in building and managing a topic map. Why do you need a topic map? low investment First of all, it is necessary to say that this strategy demands almost no monetary investment. And if you already have a professional who takes care of your social networks, the investment of time will not be so great, since, probably, this professional must already have a study of the buyer person .