Analysis in Nike Case Study
In this article, we will take the example of Nike and see how to write a PESTLE analysis. Thus, you are about to get the required case study help.
ü Political Factor
Nike's 'home nation,' the United States, offers wonderful growth policies that are especially beneficial to this company. Low interest rates and well-structured international tax agreements are two examples.
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ü Economic Factor
A market crash may spell doom for Nike, as well as many other major brands. If this happens, consumers may opt for lower-end, less expensive products, or simply because producing a decent level of quality becomes easier.
Nike's profits are reliant on the low cost of labor in Far Eastern countries to some extent. However, this is changing, which could entail increased Nike costs around the world as a result of the development of Least Developed Countries.
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ü Social Factor
Increased 'health consciousness' around the world means that more people are adopting healthier lifestyles. These people will almost certainly buy a lot of sports gear, which will make Nike extremely happy.
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ü Technological Factor
Things can now blow up or fade away faster than ever before, thanks to social media. Nike is doing a good job of leveraging social media to grow its brand, but it might backfire if done poorly.
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