Holland & Barrett, the UK’s leading health and wellness retailer, is continuing its global expansion by launching its official flagship store on China’s leading e-commerce site, Tmall.
The health and wellness retailer launched over 40 products on the website today, marking its entry in the Chinese market. Tmall is owned by tech and online retail giant Alibaba Group, China’s second-largest company by market capitalisation (around £410bn).
To support marketing of the new store, Holland & Barrett has also launched three new social channels across the platforms Weibo, WeChat and RED
Holland & Barrett head of international business development Tom Pamment said: “We have been really encouraged by the initial performance and we’re excited by the potential for Holland & Barrett to become a destination for local Chinese customers who are seeking a trusted, high quality health and wellness brand with strong provenance, exciting innovation and offering great value.”
With over 150 years’ experience of bringing wellness to all, Holland & Barrett is already popular with Chinese customers in the UK, Europe and Middle East, and has long standing partnerships in South Korea, Singapore and Hong Kong where it takes part in popular sales promotions such as Chinese New Year and Singles’ Day.
“We chose to launch our flagship store on Tmall Global because of the platform’s reach and good alignment to our target customer base,” said Holland & Barrett head of international business development Tom Pamment.
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