The easiest way to predict the performance of some type of publication is to analyze everything that already exists. Start with your own company. If you already have a blog or already invested in social networks, what tends to perform well? Look for Jewelry Retouching Service patterns in the themes of those posts. Are you posting multiple lists of books, movies and other forms of entertainment and have they worked? Your persona probably likes pop culture a lot and you can invest more in that. Another good way to have a good base to start with is to study your competition. That's how it is! It is no sin to spy on what other brands are doing. That is the best way to not make the same mistakes and use what works in your favor. 4. Choose your themes It is the same. If you have already come this far, you already have more than elaborated what your person wants to see on your social networks, then, get to work! Choose at least 3 and at most 5 topics based on everything you studied. Attention! Don't be tempted to choose more than five issues for your map. remember that if you try to cover too many possibilities, you may end up not reaching anyone and failing your strategy. So, choose your topics and if necessary, gather them in interest groups as we did with technology and current affairs (our map). That will help you know that one is connected to the other. In our case, our novelties that most attract our public are related to technology. Don't forget to document everything visually and easily accessible to those who need to use it. 5. Analyze your results and adapt Ready, after planning everything you need to do, it's time to put your topic map into practice. Mainly, at the beginning, you will need to try. It doesn't mean that once your map is ready, you will never alter it.

Social networks are essential in any digital marketing strategy . However, not all brands know how to converse with their audience effectively. Increasingly, we have accurate information about our people and we have the opportunity to understand Clipping Path Service them deeply. This allows us to produce relevant content for them and transform their ailments and desires into opportunities for companies. But it is not always so simple to transform what you know about your followers into relevant and fair content for each social network. Therefore, we are going to better teach you the strategy to guide your content production for those platforms. Find out now all about the theme map, why invest in one and how to create it: What is a theme map Topic maps are used at various times and in various market sectors. They basically serve to group, categorize and organize information. Many times, they are used to help us understand some things, and it is exactly in this aspect that we use them in social networks . On this platform, a topic map works as a guide for your strategy. It helps us organize which issues are relevant to you and encourages investment. An example we can give is Rock Content's own topic map here: As you can see, we categorize which topics are attractive to our audience and we solve ailments in their routine. In our case, they range from . Content Marketing (our product) to technology and news, topics of more general interest. We then chose 5 issues that we managed to translate into content for our readers and that are already present in some way in their lives. Therefore, learning how to create a map is a matter that we will cover a little later. First, you need to understand why it is important for your company to invest in building and managing a topic map. Why do you need a topic map? low investment First of all, it is necessary to say that this strategy demands almost no monetary investment. And if you already have a professional who takes care of your social networks, the investment of time will not be so great, since, probably, this professional must already have a study of the buyer person .